Local farmer-owned cooperative Bloomington Farm Stop Collective partnered with me to create a fresh visual identity as they transitioned from Rose Hill Farm Stop to a new name and brand. The goal was to establish a warm, approachable identity that reflected their rustic character while emphasizing community, accessibility, and a shared love of local food.

The resulting brand system combines earthy colors, organic typography, and timeless graphic elements to create a cohesive identity that translates seamlessly across print, digital, signage, merchandise, and marketing materials.