Luddy Step Up Campaign
Environmental Design
Brand Design
Advertising and Marketing Design
Production Design
Photography
PROJECT DETAILS
In collaboration with the Luddy Development team, I designed a full campaign of assets in service of a fundraising effort called the Step Up campaign. In an effort to motivate Luddy faculty, alumni, and staff to donate to an Annual Giving fund, this campaign incentivized giving by sending special Luddy branded socks to donors. The campaign required a lockup, extensive photography, swag, social media graphics, and environmental design in the form of stair riser graphics. All of these deliverables were created by me.
